Client — ESB Energy via Zoo Digital
Project — Case Study Video
Date — 2021
ESB Smart Energy Services has an established market presence in Ireland, but not so in the UK ...
Client — Frankli.io
Project — Value Proposition & Brand Video
Date — 2021
A tech start-up based out of Sligo, Ireland, Frankli needed a simple solution to a complex challenge: Carve out ...
Client — Morgan McKinley
Project — Employer Branding
Date — 2018
In a world of fakery and spin, latte bars and on-site masseurs, how can a hard-working, global recruitment firm compete for ...
Client — IRDG
Project — Branding
Date — 2020
Born in 1992, the IRDG is a non-profit network for Ireland's innovation, research and development industry. With a long-standing reputation within the manufacturing ...
Client — Permanent TSB via Morgan McKinley
Project — Employer Brand
Date — 2019
In the face of low trust, and increasing competition for talent from sexy new fintech companies, what's a ...
Origin Story
I started The Believe Project back in 2010. Initially conceived as a therapeutic exercise to confront the social anxiety of being a stranger in a strange land, it ...
Stacey
Writer, Dancer, Musician, Extraterrestrial
Dublin
"I think people have stopped believing in anything. And there's a reason for that. But if we can get people believing in beauty, we can save ...
Jasbinder Garnermann
Jungian Analyst, Teacher & Writer
Jung Centre, Dublin
“The thing I think about most of the time is the place of animals. So far we’ve very much used them for ...
Agata, 41
Bridge
Dublin
"I believe I'm part of everything and everyone, living through everything and everyone. I don't exist. There is no past, or future. This gives me peace. This makes ...
Cesar, 31
Columbian Publicist
Dublin
"I believe there is an energy that makes you feel inner peace. The same energy clears your thoughts to make you act in a good way. I ...
Richard
Long distance walker
Dublin
"Based on my experience, I believe that we have more control over our lives than we think. I believe we have more capabilities and insights than we ...
Shaun, 25
Parking lot attendant's attendant
Cape Town, South Africa
“I believe in soccer. I believe in Orlando Pirates.”
Originally posted here April ...
Richard, 36
Petrol station attendant
Noordhoek, Cape Town
“I believe my God has blessed me, all my needs. My God is pleased every time.”
Originally posted here April ...
Nicci, 29
Stylist
Cape Town
“I believe in nature. If I had to believe in a religion it would be animism where we’re all part of the natural order of things. The ...
Sarah, 29
Photographer
Cape Town, South Africa
“I believe that by having faith in the Universe and universal connectedness, things will align. That if you stop with negative thinking and start telling ...
Bronwyn, 20
Accounting student & Model
Cape Town, South Africa
“I think people are mislead because they take religious texts literally. A lot of what I believe is about doing the right ...
Nicole, 27
Art Director
Cape Town, South Africa
“I don’t know what I believe at the moment … I believe in my past. At least I know that happened because I was ...
Kevin George
Book seller & Seeker
Cape Town, South Africa
“I believe in the Truth. Which as I understand it is according to my perspective, experience and the logic surrounding it. I ...
Saadique, 35
Creative Director & Pisces
Cape Town, South Africa
“As a practicing muslim I believe in Islam. Which means peace and submitting to the will of God. What makes Islam attractive to me ...
Peter, 30
Bookshop patron
Long Beach, South Africa
“I believe in my feelings. Take today: I woke up and my heart soared, I felt like a dove. It is a good day.”
Originally ...
Theresa, 29
Designer
Noordhoek, South Africa
"I have no clue what I fucking believe… You can’t argue with another person’s belief. Even when it’s contained in, and affects your reality. If you ...
Shaun, 39
Surfer & seaside philosopher
Kommetjie, South Africa
“Maggot shit is the highest order of the universe. No matter your creed or colour, you’re going to end up as maggot shit. ...
Kirstin Mary, 31
Multimedia creative & red-headed step-child of Zimbabwe
Fish Hoek, South Africa
“I believe Truth is the thing that could save the world. Throughout history humans have used treachery and ...
The Major
Poet & Oenophile
Western Cape, South Africa
“My philosophy is one of enlightened self-interest. I believe in God. I believe there is a hereafter. I believe in this life you ...
Aidan, 33
Carpenter
Fish Hoek, South Africa
"I think therefore I am. If you extrapolate that it means anything is possible."
Originally posted here May ...
Pricilla, 30ish
Ruler of Piehole.ie & .ca
Cape Town
“Show up on time. Do what you say you’re going to do… And always say Please and Thank you.”
Originally posted here May ...
Windell, 69
"African Be-in"
Western Cape, South Africa
“Human ‘beings’ are what we’d like to believe we are. I prefer ‘be-ins’, which encompasses past, present and future. I believe we were created ...
Jill, 34
Mother
Kawarthas
"What do I believe? ... This sounds cheesy, but I do believe that love is what’s important in life. It’s not money, it’s not material things. It’s like ...
Jane, 34
"Loose-footed teacher, wife, mother"
Kawarthas, Ontario
“That’s a really hard question, actually. My answer ideally would take into consideration my beliefs in astrology, Chinese Chi and a good deal of ...
Brother Jaan
"Admirer, humanist, member of the Roycroft Society"
London, Ontario
“I believe in the Universe, in people, in the sun and in neutrons and the basic goodness of everyone. Because those ...
Billy
Retail swords & weapons sales associate
London, Ontario
“You can’t take pictures of the knives… boss’ policy, copyright issues… If I told you what I believe, half the people here would ...
Richard
Family man
Muskoka, Ontario
“I believe my family is the most important thing. I would give my last remaining breath for every last one of them. Family is all. If you ...
Martha, 70
"Beach Bum"
Kitchener, Ontario
“I believe in honesty and caring. I believe things happen for a reason. All of us are here for a purpose and there is something higher ...
Morwenna, 29
"Mom, eco-feminist, yogi, sexatarian"
Kwa-Zulu Natal, South Africa
“I believe in Mother Gaia: that all living beings on earth are intimately and divinely connected.
“I believe there can never be peace and ...
Sharon, 42
"Habitual rationalist, reluctant cynic, haphazard mother & child at heart"
Kwa-Zulu Natal
"I believe fundamentally I'm a pantheist: human beings are connected materially, rather than spiritually. I don't believe in ...
Robyn, 23
Student of Life
Kwa-Zulu Natal
"I believe in the happiness of jumping on a bouncy bed, blowing bubbles, the smell of rain on dry earth, the ocean running over your ...
Mary, 42
"Lady of Leisure"
Cape Town
“I have no idea. It changes daily. As Eric Ryan would say ‘We’re not here for a long time, we’re here for a good time’.”
Originally ...
Yahya, 22
"Future Minister of Education Hopeful"
UAE
“I believe in God. I believe in a mother’s love, but not relationships – they’re messed up. I believe in smiling and dancing and ...
Tracey, 35
"Verbal remover of donkey hind leg"
Kwa-Zulu Natal
“Believe nothing. Question everything. Drink. Be happy. Cleanse and love. Remain equanimous to all. Balance is the key to success of above. ...
Mito, 36
"Yogi, Seeker, Giver of Love"
Kwa-Zulu Natal, South Africa
“I believe in Love – actually I believe in the concept of True Love – but Love in general is what ...
Nicky, 13
Student
London, Ontario
"I believe there is another way to solve the differences in Afghanistan. They don’t have to shoot each other."
Originally posted here January ...
Michelle, 48
"Protective mother"
London, Ontario
"I believe that in Times Square they’re wearing Depends.
"I believe the majority of people in North America are driven by more and more money. The ...
Brad, 56
"Easy-going, red-hot drinker"
London, Ontario
“Most believe there’s always somethin’ better than what ya got.”
Originally posted here January ...
Dave, 47.
"Stressed cynic"
London, Ontario
“I believe that there are a limited number of stereotypes and pigeonholes into which people fit… And I can pigeonhole anyone.”
Originally posted here January ...
Cameron, 20
"Rock star"
Toronto
“I believe that consumerism has warped the human understanding of need. We’ve replaced the hunting experience with the shopping experience. Now we hunt for bargains. And YouTube ...
Barry, 30
Mr Nice
Toronto
“I believe that most people are nice and will do whatever they can to help out. I also believe that sometimes people are having a bad day ...
Sinead, 30.
Toronto
“I’m not sure what I believe… I believe we’re all individuals in a collective trying to stand out – but not many do.
“Without getting too philosophical, I believe ...
Cyril, 35.
"Mr Unmotivated about the World & the Future"
Toronto
"I believe in lots of shit. I believe in a heaven and a hell. I believe in religion. I believe in ...
Corrientus, 35
"The Greek God of Kildare"
Toronto
“I believe in Karma: What you give out, you will get back. Two and a half months ago I was in Maynooth, in line ...
Ricky
Creator
Toronto
“There’s a time for balance and creativity. I believe peace and harmony require balance. You have to have peace and harmony. It keeps you in Chi.
“There are so many ...
Tyler, 34. Cigar Aficionado
Toronto
“I believe in a great many things. I believe people are generally good, but can range to any extreme…
“My mind is going to… no, I have ...
David, 49.
Peace Lover
Occupy Toronto
"That’s a hard one… We need peace on earth and respect for every human and animal alike. We need equal rights for the native people of ...
Heidi, 44.
Peace Activist & Indigenous Sovereignty Advocate
Occupy Toronto
“I believe we can make a huge difference and that education will free us: we have been dumbed-down; our history books have ...
Annie Kidder, 58.
Executive Director, People for Education
Occupy Toronto
“I believe that in societies where the gap between rich and poor is smaller, kids do better in school, there is less ...
John
Spokesperson for AIM Toronto
Occupy Toronto
“I believe in the spirituality of everything in existence: the trees, the grass, the water, the sky. There is a reason why things are the ...
Shan, 20.
"Just Another Thinker"
Occupy Toronto
“I believe in a world that’s intuitive for all inhabitants. The world is designed in such a way that those who need help, never get ...
Joel, 31
"Erstwhile Soldier"
Bali
“I believe in hedging your bets in life. I believe in making many plans in depth, all of which you are happy with the outcomes – then instituting the ...
Wayan
Seaweed farmer
Nusa Ceningan
"I believe? Now I look at the beautiful view and then I go temple and make offering in good luck ceremony.”
Originally posted here Martch ...
Made Abel, 29
The Balinese Ronaldo
Bali
“I believe there is karma: when you are good, good things happen. Do the right thing, yeah!”
Originally posted here March ...
Abu Cang, 25. Lombok
Surfer, linguist
“Believe like what? The reef is cool. Ah, the world is perfect. Life is perfect!”
Originally posted here March ...
Claire, 29
Motorbike casualty
Bali
"Karma. It’s pretty much gotta be the bad ending to my holiday. I had this coming. I did something against my beliefs and this is my karma.”
Originally ...
Sherdock, 25
"Super-shaman yogi"
Peru
"I believe Big Bird is a big bird. He’s not a man in a costume.
“And, awareness is love.”
Originally posted here November ...
Julia, 22
Freshly free
Peru
"I believe that life is pretty sweet if you make it that way. And I like to believe that everything happens for a reason and that we ...
Stephanie, 27
High Priestess
Peru
“What to believe?… I believe in something higher that I haven’t figured out yet. I’m still learning.”
Originally posted here November ...
Tomislav, 32
Seeker
Peru
"I believe in life itself and that everything happens for a reason. Everything unfolds as it is supposed to unfold, whether or not we are aware of it."
Originally ...
Crystal, 19
Chameleon
Peru
“Let’s see… Since coming I read a book called Same Soul, Many Bodies. And, for the first time in my life I believed in reincarnation, and that life is ...
Adam, 34
Demon Slayer
Peru
“I believe that each of us is essentially a segment of infinite consciousness: the Universe realising itself so as to understand itself better.”
Originally posted here November ...
Moose, 35
Wanderer along the Tao
Peru
“I believe that the Divine is sending humanity the same message from the first prophets. Those prophets came to humanity from all cultures – East ...
Client — Virgin Active
Project — W*rld C*|0
Date — 2010
When preparing for the biggest sporting event ever to be held in South Africa, cultivating the stamina necessary to participate is ...
Client — Piehole
Campaign — Different Voices
Date — 2007
Using archival footage of the most hated figure in all of history to demonstrate the difference a voice makes was risky business. But Piehole's fearless ...
Client — Virgin Active
Project — W*rld C*|0
Date — 2010
The final video in Virgin Active's Training Fans campaign, this one was created in response to the attention the others had ...
Client — Virgin Active
Project — W*rld C*|0
Date — 2010
This was one of five online videos created for Virgin Active's 2010 Training Fans campaign. An experiment in branded content, they ...
Agency — Chemistry Dublin
Client — Kerry Foods
Date — 2004
This was the first TVC brief I ever got to work on. I had a blast collaborating with David Milligan-Croft, who took ...
Agency — DDFH&B Dublin
Client — Barnardos
Date — 2006
As part of Barnardos 1 in 10 campaign, this television commercial was conceived as fly-on-the-wall documentary style piece. To capture the reality of ...
Client — Virgin Active
Project — W*rld C*|0
Date — 2010
Fans In Training was part of a devious campaign to promote Virgin Active Southern Africa during a 2010 event wots name ...
Agency — DDFH&B, Dublin
Client — Pfizer Consumer Healthcare
Date — 2007
The simplicity and cleverness of this idea is down to the case of free samples we received along with the brief. ...
Agency — The Jupiter Drawing Room
Client — Hyundai
Date — 2009
This piece was inspired by a news report calling out Cape Town's inveterate speed freaks and turned around inside of a ...
Client — Virgin Active
Project — W*rld C*|O
Date — 2010
Promoting Richard Branson's chain of popular gyms in Southern Africa during a 2010 event we weren't allowed to mention was a ...
Agency — Spec
Client — Unilever
Date — 2007
While scrubbing the grout in the bathroom one Saturday, the sun made an unexpected appearance. Halfway through the job and up to my ankles ...
Agency — DDFH&B, Dublin
Client — Barnardos
Date — 2006
Picture it: Ireland, 2006. The height of the boom. People camp out to buy to-be damp squibs off developer plans for over 10 ...
Agency — Chemistry, Dublin
Client — Recruit Ireland
Date — 2003ish
The client's slogan - There's always a better job on Recruit Ireland - kind of telegraphed the grass is always greener trope. ...
Agency — DDFH&B, Dublin
Client — The National Lottery
Date — 2006
This radio spot played with Dublin's North-South cultural divide to tout the benefits (and possible side effects) of winning a grand ...
