Fans In Training

Virgin Active

Client Virgin Active
Project W*rld C*|0
Date 2010

Fans In Training was part of a devious campaign to promote Virgin Active Southern Africa during a 2010 event wots name we dare not speak ;| To mark the launch of Streaker Training and some other new classes designed to get fans-of-a-certain-sport fit, we held a streak around Cape Town’s Green Point Stadium. Hundreds of runners and exhibitionists showed up, including Sir Richard himself, who maintained he did not have to take his clothes off to have a good time. Oh no!


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