A Kinder, Gentler Listerine
Pfizer Consumer Healthcare
Agency — DDFH&B, Dublin
Client — Pfizer Consumer Healthcare
Date — 2007
The simplicity and cleverness of this idea is down to the case of free samples we received along with the brief. This allowed myself and my then-art director Jenny Large to stress test the proposition (new flavour!) and come up with something more compelling. We also had the freshest breath in the agency.
