A Kinder, Gentler Listerine

Pfizer Consumer Healthcare

Agency  DDFH&B, Dublin
Client Pfizer Consumer Healthcare
Date 2007

The simplicity and cleverness of this idea is down to the case of free samples we received along with the brief. This allowed myself and my then-art director Jenny Large to stress test the proposition (new flavour!) and come up with something more compelling. We also had the freshest breath in the agency.

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