Training Fans – Yoga

Virgin Active

Client — Virgin Active
Project — W*rld C*|0
Date — 2010

This was one of five online videos created for Virgin Active’s 2010 Training Fans campaign. An experiment in branded content, they were initially leaked online under the auspices of video diaries from a couple of soccer fans trying to get fit for a major sporting event we were legally prohibited from mentioning. The characters were a big hit but we were eventually forced to come clean about TK & Vusi being paid actors. We managed to do it in keeping with the spirit of the campaign. Luckily, Conrad Kemp wasn’t yet a big star of the silver screen so we were able to maintain some suspension of disbelief.

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