Training Fans – Confession

The final video in Virgin Active’s Training Fans campaign, this one was created in response to the attention the others had received (no doubt thanks to the performances of  Chris Forrest and Conrad Kemp).
Virgin Active took a risk in buying into a crazy idea I had about how to leverage a certain global event without being an official sponsor. Luckily, it paid off and nobody got sued. But its definitely one of those things you’d have to file under Only in Africa.