The Grass Is Always Greener

Agency  Chemistry, Dublin
Client Recruit Ireland
Date 2003ish

The client’s slogan – There’s always a better job on Recruit Ireland – kind of telegraphed the grass is always greener trope. I just happened to download it from the collective consciousness first. Mike Garner,  Chemistry’s founding CD meticulously art directed this two page newspaper spread in the days before LinkedIn conquered recruitment.


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