A World-first for Decarbonisation

ESB Smart Energy Services has an established market presence in Ireland, but not so in the UK where it’s recently launched as part of ESB Energy. To generate awareness of its carbon reduction offering to large energy users, ESB commissioned a series of videos showcasing their work. This one features an epic world-first for decarbonisation.

Scripting documentary is always a gamble–especially when the players and their presentation abilities are unknown. But here’s where research pays off. Luckily, the digital footprints of the players offered clues as to how they speak, and threw up compelling details about the project’s back story that hadn’t been included in the brief.