One in 10


Agency  DDFH&B, Dublin
Client Barnardos
Date 2006

Picture it: Ireland, 2006. The height of the boom. People camp out to buy to-be damp squibs off developer plans for over 10 times the average income. Taxi drivers proffer insider tips on Bulgarian holiday properties. Government profligacy rivals that of Zimbabwe’s. And one in 10 kids goes hungry regularly.
This tactical series got the phones ringing and some breakfast programs running (no flies or sad faces required) suggesting outrage is best served on a motorway 48 sheet while your target is stuck in traffic.


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