Born in 1992, the IRDG is a non-profit network for Ireland’s innovation, research and development industry. With a long-standing reputation within the manufacturing sector, the IRDG needed a big brand idea to drive affinity with a 21st Century, service industry audience.
Interviews with the Group’s employees and Board uncovered the brand’s key offering as well as its untold story. A competitive analysis ensured new territory would be carved out.
Following the approval of new brand value proposition, Innovation to the Power of Network, brand assets were created in jig-time to support the Group’s popular Design Thinking Conference.
