The Grass Is Always Greener
RecruitIreland.com
Agency — Chemistry, Dublin
Client — Recruit Ireland
Date — 2003ish
The client’s slogan – There’s always a better job on Recruit Ireland – kind of telegraphed the grass is always greener trope. I just happened to download it from the collective consciousness first. Mike Garner, Chemistry’s founding CD meticulously art directed this two page newspaper spread in the days before LinkedIn conquered recruitment.
